Lewis Walker of What a stramash Aberdeen FC

Fit like?

Balanced, informed (both questionable) & occasional. Usually Aberdeen FC.

Introducing: What a stramash…

Introducing: What a stramash…

Bienvenido. For years I’d been contemplating creating a website but I didn’t really have the time nor the reason to do so. I’ve dabbled in websites, branding and writing in the past and the desire to create something has always stayed with me.

Having graduated in 2015 and worked in a dead-end accounts role ever since, I finally quit my job last month to go back to uni’ and study a masters in Journalism. It’s what I should have done three years ago but life, mainly bills and job security, took over. The career change has been on the horizon all year and with that I knew I had an opportunity, and more importantly a reason, to be a little creative. Which brings us here: What a stramash.

While I spent hours thinking of what to call the website, I was never convinced whether it actually mattered. Is the domain name significant or is it purely the content within which drives traffic? Given my relatively small target audience and expectation, I believe it’s probably the latter. I wanted something Scottish and loosely connected to football so among pages of scribbles and head-scratching I went for this. A stramash, if you’re unfamiliar, is defined as an uproar or a loud commotion. However, in Scottish football it’s more fondly used in the instance of a frantic scramble when players are booting air in every direction in the vain hope of either scoring or saving a goal. For a fan, it can be the pinnacle of any game, at any level. Technique is ultimately triumphed by guts, desire and pure luck. It strips back football and reminds us just how simple it is. Just f*cking hoof it as hard as you can in a general direction. Professional footballers are left looking utter shite, goalkeepers are effectively useless. Check these out. Quality.

Initially, the website will be used as a self-indulgent platform for myself to blog on. It’ll be 95% Aberdeen FC with, he hopes, some decent musings for supporters to read which they wouldn’t usually get among the more conservative local media. Hopefully I can upload a steady stream of content, for myself more than anyone. I’ve a few ideas for some initial blogs but we’ll see where the season takes us.

Longer term, I’d love for the website to evolve in some aspect. I may delve in to other interests of mine and perhaps supporters who want to write but don’t have a platform can be given an opportunity through this.

My ambition to make more of this has been fueled by seeing independent startups rise from one or two people and their ideas to cult followings, genuine quality products and influential football difference makers. Locally, I’m inspired by Dolly Digital, Hanon and The Red Final. Nationally, we’ve got The Terrace and Nutmeg magazine which are great. From there I follow Liverpool’s Anfield Wrap and supporters union Spirit of Shankly, Sunderland’s A Love Supreme and Barnsley’s West Stand Bog- Hugely talented teams who create brilliant content for their clubs supporters. Casual Connoisseur, TRiCKETT, Hally Ink, Calcio E Moda, Crepe City, SneakersER, Classic Football Shirts and Mundial. Just a few ‘smaller’ companies I’ve followed for ages who’ve turned their passion, whether it be football, style or sneakers, in to an actual living. That’s the dream, isn’t it? Make a living from your passion. In a world of Starbucks, Trump and Tories, it’s class when you see those with humble beginnings strive.

Semi-Final Fiasco

Semi-Final Fiasco